How to Choose a Digital Growth Agency in Hong Kong
A practical checklist for choosing a Hong Kong growth agency for paid ads, email marketing, and conversion optimisation—what to ask, what to avoid, and what to expect in the first month.
A quick checklist
- Niche focus: consumer brands, not “everything for everyone”
- Proof: examples with clear outcomes and context
- Process: plan → test → learn → scale, not ad hoc
- Measurement: ads → site → email → revenue
- Retention built in: email capture + lifecycle
- Ownership: your accounts, your data, your assets
Questions to ask
How do you improve ROAS beyond targeting tweaks?
Look for answers that include creative testing systems, landing page conversion work, and email capture + lifecycle flows. ROAS improves when the entire funnel improves.
What does the first 30 days look like?
You want clear steps: access + tracking QA, baseline audit, creative plan, first tests live, reporting cadence, and a roadmap for iteration.
How do you report performance?
Ask for end‑to‑end reporting (revenue, CVR, AOV, retention) rather than only clicks or impressions. Ensure UTMs, pixels, events, and attribution are handled cleanly.
If you want a benchmark
Optimise Operations is a Hong Kong–based growth agency for consumer brands specialising in paid ads, email marketing, and conversion optimisation. If you’re comparing options, use the checklist above and then compare deliverables and results like-for-like.