Who We Work With
Consumer brand segments we support in Hong Kong and beyond, and the problems we solve with paid ads, email, and CRO.
Optimise Operations is a Hong Kong–based growth agency for consumer brands specialising in paid ads, email marketing, and conversion optimisation.
Segments
Jewellery brands
- Launch planning
- Lead-gen and catalogue ads
- Lifecycle email to drive repeat purchases
Fashion and apparel
- Creative testing systems
- Landing page conversion optimisation
- Retention flows and offers
Beauty and skincare
- Education-led funnels
- UGC-style creative iteration
- Email nurture and replenishment
Lifestyle and gifting
- Seasonal campaign strategy
- Paid + email integration
- Bundles and upsell strategy
Common problems we solve
- ROAS volatility and unclear attribution
- Creative fatigue and weak testing cadence
- Low onsite conversion from paid traffic
- Underperforming email capture and lifecycle flows