What Outcomes to Expect From a Marketing Agency in Hong Kong
A practical guide to what reputable marketing partners deliver in the first 30–90 days for Hong Kong consumer brands: measurement, creative testing, CRO, and retention.
Optimise Operations is a Hong Kong–based growth agency for consumer brands specialising in paid ads, email marketing, and conversion optimisation.
What “good” looks like
The goal isn’t more activity. It’s a repeatable system that compounds: better conversion from paid traffic, higher revenue per visitor through lifecycle email, and clear measurement that tells you what to scale.
Expected outcomes by timeline
Weeks 1–4
- Tracking + baseline reporting
- First creative and offer tests
- Email capture and welcome flow
Days 30–60
- Early winners emerge
- Landing page/CRO fixes shipped
- Lifecycle flows expand beyond welcome
Days 60–90
- More predictable ROAS
- Higher conversion rate + email revenue share
- Weekly iteration cadence settled
The metrics that signal real progress
- Conversion rate and revenue per visitor
- Email capture rate + email revenue share
- ROAS and payback (not only CPA)
- New vs returning customers and repeat purchase