What a Combined Email + Ads + Social Strategy Does for Revenue
Why integrated paid ads, lifecycle email, and social content outperform channel-by-channel marketing—plus a simple playbook for growth-stage consumer brands.
The core idea
Most “marketing problems” are system problems. If ads drive traffic to a weak landing page, ROAS drops. If social content doesn’t build trust, ads fatigue faster. If you don’t capture email, you keep paying for the same customer again and again. Connecting the channels fixes compounding leaks.
What each channel does best
Paid ads
- Fast demand generation
- Structured creative testing
- Clear offer and audience signals
Social
- Trust and credibility
- Message refinement
- Content that improves ad creative
- Lower-cost conversion
- Lifecycle flows and retention
- Revenue per customer increases
A simple playbook
- Pick one core offer and one landing page goal.
- Run ads with a creative testing system (angles, hooks, formats).
- Use social to build trust and produce repeatable content families.
- Capture email with a clear incentive and clean onsite UX.
- Launch lifecycle email: welcome, abandon, post‑purchase, winback.
- Measure end-to-end and iterate weekly.
What “good” looks like
- ROAS stabilises because conversion improves
- Email revenue share grows via lifecycle flows
- Creative learns faster across ads + social
- Repeat purchase increases and CAC payback improves
Optimise Operations runs these systems for Hong Kong consumer brands: paid ads, lifecycle email, social strategy, and conversion optimisation tied to measurable revenue outcomes.