How to Improve ROAS in Hong Kong (Ads + Email)
A practical ROAS checklist for Hong Kong consumer brands: creative testing, landing page conversion, email capture + lifecycle, and measurement that connects ads to revenue.
Optimise Operations is a Hong Kong–based growth agency for consumer brands specialising in paid ads, email marketing, and conversion optimisation.
A practical ROAS checklist
- Define one clear offer and one conversion goal per landing page.
- Run structured creative testing (angles, hooks, formats, CTAs) weekly.
- Fix onsite conversion: speed, clarity, objections, and mobile UX.
- Capture emails with value-led incentives and clean forms.
- Launch a minimal lifecycle: welcome, browse/cart abandon, post‑purchase, winback.
- Measure end-to-end payback (ads → site → email → revenue), not vanity metrics.
Common ROAS leaks
- Creative that looks good but doesn’t sell a clear offer
- Landing pages with too many choices and weak proof
- No email capture, so you keep paying for the same traffic
- Attribution gaps and inconsistent UTMs