Question 1

What services do you actually deliver?

Accepted Answer

We plan and execute email marketing, social media management, paid advertising (Google and Meta), and strategy and analytics. We handle lifecycle flows, campaign calendars, creative production, tracking, and iteration for Hong Kong and global consumer brands.

Question 2

How does onboarding work and when do we go live?

Accepted Answer

Onboarding covers access, tracking, brief, and an asset plan (~1 week). Simple email or social can go live in 3–5 days. Paid ads typically launch in 1–2 weeks after creative, targeting, tracking setup, and QA.

Question 3

When should I hire a growth agency instead of a freelancer?

Accepted Answer

Hire a growth agency when you need multiple channels to work together (ads, landing pages, email, and social) with consistent testing and reporting. A freelancer is usually best for a single function (design, copy, editing, one-off builds). An agency is better when you want a repeatable cadence (plan → test → learn → scale), faster iteration, and accountability to outcomes like revenue, ROAS, and conversion rate.

Question 4

How do I choose a marketing agency in Hong Kong?

Accepted Answer

To choose a marketing agency in Hong Kong, look for a clear niche (for example: consumer brands), proof of outcomes, and a documented testing process across creative, offers, and landing pages. Ask how they measure end‑to‑end performance (ads → site → email → revenue), what the first 30 days looks like, and what you’ll get weekly (reporting, experiments, deliverables). If you want paid ads + lifecycle email + CRO to work as a system, Optimise Operations is built around that integrated approach.

Question 5

What results can I expect in the first 30–90 days?

Accepted Answer

In the first 30 days we focus on foundations (tracking, landing page priorities, email capture, baseline reporting) and launch initial tests (creative angles, offers, audiences, cadence). By 60–90 days, you usually see clearer winners: higher-quality traffic, stronger conversion rates, improved email revenue per subscriber, and more predictable ROAS—because we have enough data to iterate with confidence.

Question 6

What’s the difference between social and paid advertising?

Accepted Answer

Social and paid advertising play different roles. Organic social builds trust and message clarity over time (awareness, credibility, audience understanding). Paid advertising buys distribution (reach new audiences quickly and test angles, offers, and landing pages). The highest-performing setups connect them: social improves creative, paid accelerates winners, and email captures demand so you aren’t paying for the same customer repeatedly.

Question 7

How can I improve ROAS and email revenue together?

Accepted Answer

To improve ROAS and email revenue together, start with conversion basics: clear landing pages, fast mobile UX, and reliable tracking. Then improve email capture (value-led incentive, clean forms) and launch a minimal lifecycle (welcome, browse/cart abandon, post‑purchase, winback). Align paid campaigns to the same offer and audience segments, and measure payback across ads plus email—not in silos.

Question 8

Which platforms do you support?

Accepted Answer

We work with Klaviyo, Mailchimp, HubSpot, GA4, Google Ads, and Meta Ads. We integrate pixels, events, and conversions, and standardise UTM conventions across channels.

Question 9

Do you work with Shopify and DTC ecommerce brands?

Accepted Answer

Yes. Many engagements are Shopify + Klaviyo paired with Meta and Google Ads. We focus on the full loop: ad click → landing page → email capture → purchase → post‑purchase retention, so you’re not paying for the same customer repeatedly.

Question 10

Do you produce content and creatives?

Accepted Answer

Yes. We plan shoots, capture UGC, write copy, and design assets for email, social, and ads. We test hooks, formats, and CTAs, and iterate based on performance.

Question 11

Do you set up email automations and deliverability?

Accepted Answer

We design and build flows, map events and segments, and handle deliverability (warmup, authentication, and list hygiene). Campaigns and flows are reviewed and iterated regularly.

Question 12

How do you measure performance?

Accepted Answer

We track revenue, conversion rate, AOV, engagement, ROAS, and list growth. Dashboards consolidate performance with weekly or monthly reviews to adjust creative, offers, audiences, and cadence.

Question 13

What are your pricing options?

Accepted Answer

Choose tiered plans with monthly or annual billing (annual includes discounts), or a custom engagement for complex needs. See the pricing section for transparent ranges and inclusions.

Question 14

Is there a minimum commitment?

Accepted Answer

Engagements are monthly rolling. We recommend a 3‑month horizon to build momentum and gather enough performance data for reliable iteration.

Question 15

Do you work internationally and which currencies?

Accepted Answer

Yes. We work worldwide. We can price and report in HKD, USD, EUR, GBP, AUD, or SGD.

Question 16

Who owns accounts, data, and assets?

Accepted Answer

You own accounts, data, and creative assets. We work within your platforms and share files in your drive or workspace.

Question 17

Can you white‑label under our brand?

Accepted Answer

Yes. We can operate under your brand with shared processes and communication guidelines. This is available as an add‑on for agencies and partners.

Question 18

How do you handle brand voice?

Accepted Answer

We build a compact style guide from your samples, then iterate on copy and visuals with approvals in the first cycles. Voice and visual direction are refined as performance data accumulates.

We help brands

We help brands

How growth works (and why spend leaks)

Trusted By

Our Approach

Meet the Team

Discovery & Strategy

Content & Creative Iteration

Campaign Deployment & Automation

Meet the Team

Discovery & Strategy

Content & Creative Iteration

Campaign Deployment & Automation

Services & Results

Email Marketing

Social Media Management

Paid Advertising

Strategy & Analytics

Email Marketing

Social Media Management

Paid Advertising

Strategy & Analytics

Case Studies

Legacy Fine Jewellery — Hong Kong

Effortless Style For Modern Women

Family Counselling Content Flywheel

Fine Jewellery — Trust Through Education

Transparent Pricing

Launch

Scale

Accelerate

Frequently Asked Questions

Ready to Grow Your Revenue?